RESOURCES

LEARN FROM EXPERTS

Tool #6: MVP

Plan your MVP: define the goal, features, customer targeting and metrics to be observed...

Unit #6: MVP

When launching a business or new product, start small, stay nimble and give yourself room to learn. You'll waste less time and money and set yourself up for faster growth...

Tool #5: Revenue Planning

To choose the right pricing strategy for your business, you need to understand your expenses. This tool helps you 1) understand costs across the customer lifecylce, 2) assess various revenue...

Unit #5: How do You Get Paid?

The right pricing strategy is key to your company's growth and profitability, but to get it right, you've got to understand what the customer values and your costs to deliver...

Unit #4: Business Model Canvas

Whether you're starting a business, launching a new product or just want to check strategy, the business model canvas is a practical, flexible tool to keep your business strategy on...

Tool #3: Competition

Understanding and positioning your company against the competition is crucial to growth. These free worksheets will help you assess the competition, understand what they're offering, examine your strengths and weaknesses...

Unit #3: Competition

If you're providing something customers need, they have other options. Understanding what are those options and how you can compete will help you grow fast and efficiently....

Tool #2: Key Customer Issues*

Use this tool to identify crucial customer issues and unknowns to help create a better product or service before you launch...

Unit #2: How Does Your Customer Think… and Buy

Customer discovery enables you to learn how the customer acts and thinks, what they're concerned about and how and why they might consider a new solution -- all before you...