Your organic brand reflects everything your customer experiences with your company, so you’re always building your brand, whether you take action or not. Wouldn’t you rather control that process? We explain how to do it and why it’s helpful
Starting or growing a business doesn’t mean you have to spend time writing a long business plan. Our quick, practical tools can help you address the issues you need
Plan your MVP: define the goal, features, customer targeting and metrics to be observed
When launching a business or new product, start small, stay nimble and give yourself room to learn. You’ll waste less time and money and set yourself up for faster growth
To choose the right pricing strategy for your business, you need to understand your expenses. This tool helps you 1) understand costs across the customer lifecylce, 2) assess various revenue options and 3) evaluate practical timing and implementation
The right pricing strategy is key to your company’s growth and profitability, but to get it right, you’ve got to understand what the customer values and your costs to deliver that value. Learn more in this post
Whether you’re starting a business, launching a new product or just want to check strategy, the business model canvas is a practical, flexible tool to keep your business strategy on track
Understanding and positioning your company against the competition is crucial to growth. These free worksheets will help you assess the competition, understand what they’re offering, examine your strengths and weaknesses and position your company to win
If you’re providing something customers need, they have other options. Understanding what are those options and how you can compete will help you grow fast and efficiently.
Use this tool to identify crucial customer issues and unknowns to help create a better product or service before you launch
