Entrepreneurship

Unit #3: Competition

If you’re providing something customers need, they have other options. Understanding what are those options and how you can compete will help you grow fast and efficiently.

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Unit #2: How Does Your Customer Think… and Buy

Customer discovery enables you to learn how the customer acts and thinks, what they’re concerned about and how and why they might consider a new solution — all before you spend time and money developing a new product. Our approach helps you zero in on the key questions you need to know answerss to

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Unit #1: What Does the Customer Need?*

Customer-driven growth is faster, smarter and more efficient. But even a founder who knows the problem won’t naturally think like a customer any more. Here are tips and a worksheet to help you get the perspective you need to grow

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Introducing Our Smart-Growth Program

Learn more & get started with our tested, totally free 8-part incubator series. You’ll get practical tips and tools to help you plan, prioritize and launch or grow your business in a smart, efficient way using minimal (or no!) outside funding

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What Real Business Owners Have Learned (video)

Running a business teaches you more than any book or course ever could — about business and yourself. In this powerful video, real entrepreneurs reflect on the most important lessons they’ve learned—from managing burnout to navigating growth.

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Don’t Sugarcoat Tough Conversations

Delivering difficult news is never easy, but sugarcoating the truth can lead to confusion, resentment, and poor performance. Direct communication fosters trust, and —even in hard moments—is ultimately an act of respect for your team.

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Why You Need to Own the Mistakes

As a business owner, celebrating wins with your team is vital for morale and growth. But when challenges arise, true leadership means owning the problems, shielding your team, and finding solutions.

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Don’t Go it Alone

Running a business can be isolating, but you don’t have to do it alone. Both you and your business will benefit from a strong support network of peers, mentors, customers and others

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